TFD Hong Kong

  • Prize
    Honorable Mention in Retails Design
  • Company/Firm
    Leaping Creative
  • Designer
    Zen Zheng
  • Lead Designer(Other)
    Dingling Yao, Wanling Liu
  • Other Credit
    Photographer: Zaohui Huang, Client: TFD
  • Location
    Hong Kong
  • Project Date

From the future archaeological perspective for human civilization, stories about the reconstruction and rebirth of industrial remains are narrated.

Ocean is of special significance for human civilization. In most historic narratives, ocean is not only the starting point of new worlds, but the origin of all lives; it carries the initiative for expanding boundaries and exploring the unknown, and sows into human DNAs the seed for tracing to source.

The store is located in the newly completed K11 MUSEA. The huge business complex containing K11 MUSEA sits in Tsim Sha Tsui and is adjacent to the Victoria Habour, with Central standing on the other bank. The view of the prosperous metropolis well known across the globe for the past century has been interacting with the primitive but perpetual force from the sea.

K11 MUSEA is situated on the site of old Taikoo Wharf, one of the main cargo wharfs in Hong Kong in the 1910s. With the first floor underground below the sea level, its industrial style decoration allows visitors to have a unique visual experience that the entire floor is a relic of the submarine industry.