: Roman Beer
@Roman Beer

The aim of the SIT Furniture Design Award is to honor the very best in furniture and interior design, with a simple goal — to advance the appreciation of these designs on a global scale.

Why should you register?

SIT Award unites creativity and innovation and gives you a place to share your designs. Our categories are comprehensive and, with over one hundred subcategories to choose from, your work will find a home.

The award represents the perfect cross-disciplinary platform from which to promote your design — whether your project revolves around a single piece of furniture, or you create a space through designing with furniture — we really cannot wait to share it with the world.

Brand Differentiation

Our award is designed to set the winners apart from their competitors; by carefully selecting the category you enter, your product design or innovation concept can firmly establish itself in a strong niche. The SIT Furniture Design Award is both an independent endorsement of your project and an outstanding indicator of success.

Marketing Opportunities

The benefits of winning our award extends to excellent PR opportunities before, during, and after the award event itself. SIT winners have a range of opportunities to improve their brand awareness and SIT actively supports the promotion of your business to design professionals and potential new clients worldwide.

Our team has strong relationships with all the major design-related media, maximizing your company’s rate of PR exposure.

After winning, make sure to update your marketing materials with our SIT logo, and ensure you add ‘Award-Winning’ to your furniture or project description — on your website, your business cards, email signature, social media, and sales material.

Sharing your win with the world is important, and sharing what your business has achieved through all your hard work is exciting and fun — you deserve this.

Increased Credibility

Being awarded with an SIT Award win or Honorable Mention acts as a 3rd-party endorsement of your business achievements. Our winning badge is a sign of quality for potential customers and a great way of differentiating your company from competitors and can form a strong part of your sales strategy.

Boosting Morale

Due to its very public nature, winning an SIT Award prize or receiving an Honorable Mention serves as an excellent way to recognize the hard work and achievements of your staff. Your win can be celebrated together as a team, boosting morale and self-worth.

Attracting Talent and Investment

The ability to add ‘Award Winning’ to your product or project is not to be understated. LIV winners will find this aids in building their brand, attracting new talent, and engaging with potential investors.


Professional Designer of the Year
Emerging Designer of the Year
Innovation Center Winner of the Year
Honorable Mention
SIT Award Trophy
Cash Prize of CHF3000
Mentioned in the winners’ press release
Winners interview published on SIT and D5mag.com websites
Newsletter announcement to over 100,000 designers and media
Featured in the winners’ digital brochure
Dedicated social media posts
Invitation to the bi-annual Winners’ Event
Winner/Honorable Mention digital badge
Winner/Honorable Mention digital certificate
Online winners’ exhibition, with considerable exposure
Share your submission feature

SIT Furniture Design Award – winner’s certificate

All our winners and honorable mentions will receive a Certificate of Achievement and an SIT Winner’s Seal. They will also be featured on the SIT winners online directory, and benefit from media coverage throughout the year.

SIT Furniture Design Award – Trophy

Every year, SIT award five grand titles receive a coverted trophy. These are Furniture Design of the Year, Interior Design of the Year, Innovation of the Year, Emerging Furniture Designer of the Year, and Emerging Interior Designer of the Year.

SIT Furniture Design Award – Badge of Achievement

Each winning project will receive its own badge of achievement. The SIT Design Award badge is the perfect marketing tool, placed everywhere you have a presence: in print, on your website, business card, email signature and share it on social media.

SIT Furniture Design Award – Book of Design

The SIT Design Award – Book of Design showcases the best of Furniture Product and Interior Design of the year, the yearly winners, and interviews.

The catalog is available to purchase on Amazon and can be downloaded freely on the SIT Award website.

Invitation to the Winner’s Evening Celebration

SIT Furniture Design Award holds a winner’s event every second year. This is an excellent opportunity to celebrate the achievement of all winners, providing networking opportunities, and fostering considerable media attention. Our SIT Award winners will be provided with an exclusive invitation, granting them free entrance, together with one guest.

Additionally, the laureates can invite important institutional or press contacts by contacting the SIT Award team.

The country and/or venue will alter each time. The SIT Design Award is a global program and we wish to reflect this in our events.


Every year SIT award gives five grand titles, each with a trophy. These are Furniture Design of the Year, Interior Design of the Year, Innovation of the Year, Emerging Furniture Designer of the Year, and Emerging Interior Designer of the Year.

Print your certificate and winner badge, add them to your website and share them as widely as you can across your community, whether on social media, a newsletter, a blog post, or through direct marketing.

Add the winner badge to your product package and to your design brochures. This is a fantastic marketing opportunity.

Issue a press release and send it to your local media and/or communication agency. SIT Award will also publish the official winners’ press releases on the SIT Award website.

Add your winner badge to your email signature — your email signature is seen every day, by many people who may not know about your award. Just add a statement that says ‘Winner of the (year) (Award Name)’ is a powerful marketing technique, turning every outgoing email into a testament to your achievement.

Add your winner badge to your product design page and across all product displays. Share this with your retailers/resellers, who will then display the signage to the public, encouraging sales and driving interest.

Involve your team — by sharing your achievement, your sales and marketing team not only boost their own morale, but they also pass on the joy of your win with all their contacts and clients. Happiness is infectious, and sharing the results of your hard work is a perfect example: everybody is glad to hear the news.

Consider an advertisement. It is a common business technique to take out an advert to call attention to an awards win. Some companies also use this opportunity to congratulate fellow winners, again, sharing their joy.

As soon as you are a winner in the SIT Furniture Design Award, that stays with you — the ability to add ‘award winning’ to all company descriptions cannot be understated, and it is a benefit that never ends.

To conclude, an industry-recognized award serves as an independent endorsement of your company’s quality. Winning the SIT Furniture Design Award is a powerful competitive advantage and, more importantly, it is an evaluation that will bolster potential customers’ trust, especially when coupled with your own internal marketing material.