SIT DESIGN AWARD 2022 IS NOW OPEN!

 

“Embrace”

  • Prize
    Honorable Mention in couch & sofa
  • Company/Firm
    Jenny Tseitlin
  • Designer
    Jenny Tseitlin
  • Location
    USA
  • Project Date
    December 15, 2020

Sculptural furniture seating concept. Storytelling piece that reminds us of the importance of hugs, cuddles and a physical touch of a loved one.

Created during COVID pandemic - a period of isolation and social loneliness. This sculptural furniture piece aims to bring a warm ambience and a sensation of embrace to our lives. Inspired by my childhood memories when my mother’s cuddles gave me an ultimate sense of security and a feeling of eternal love. The importance of human touch, importance of tactile social interaction is vital for our well being and should be celebrated more than ever in this COVID/POST COVID era.

Bio
Jenny Tseitlin works in various fields of industrial & product design. She holds a Bachelors Degree in Jewelry Design & Creation and a Master's Degree in Industrial Design. Having more than 14 years of professional experience, her works have influenced famous brands and are serving an inspiration for many industry professionals. Jenny has been a finalist of design competitions around the world and short-listed in such competitions as Red Dot Design Award and others. She is always open for challenging projects and collaborations.

Other prizes
GRABCAD CHALLENGE WINNER 2012 LG DISPLAY OLED INTERNATIONAL DESIGN COMPETITION 2016 WINNERS SHORTLIST SOLIDSCAPE INTERNATIONAL DESIGN CONTEST FINALIST 2018 RED DOT DESIGN 2018 FINAL JUDGING SHORTSLIST