Le Fer Plat V

  • Prize
    Winner in Hotel Design
  • Designer
    Crystal Martin
  • School
    Savannah College Of Art And Design
  • Location
    Atlanta, Ga, United States
  • Project Date
    5/28/2020

Meta-luxury, “luxury beyond luxury,” is a term coined by Manfredi Ricca and Rebecca Robins observing a cultural and economic paradigm of excellence based on purpose, knowledge, timelessness, and unique achievement through the four pillars of focus, craftsmanship, history and rarity. The thesis relies on a historical and theoretical framework looking at wellness from a psychological, emotional, and sustainable perspective. The project entails a hypothesis that applies the meta-luxury guidelines to a luxury brand hospitality extension by telling the story of the "meta-luxury" experience. The theme, relying on the theory of heterotopia, harmoniously combines a framework of building, brand establishment, as well as aesthetics aligned from the same era in a modernized setting. The project is a Louis Vuitton brand expansion into hospitality, the first Louis Vuitton boutique hotel, namely Le Fer Plat V, The Flatiron V. Japan opened to the West in 1854, the same time Louis Vuitton was founded. The concept of East Meets West draws on the inspiration of japonismé in a Louis Vuitton context as a nod to the alliance formed leading to their globalization.

Bio
Juxtaposition brings a certain balance to design. This is my personal philosophy. Balance is achieved through a mixture of old and new, soft and edgy, rough and smooth, simple and layered. It is the yin and yang of design.

My design inspiration comes from my experiences growing up in New York City, living in Milan, working in Seoul, and now a Southern charm from Atlanta. It is a mix and match of American, European, and Asian influences that reflect my transdisciplinary experiences in architecture, interior design, and luxury and fashion management.

Other prizes
2020 LICC London International Creative Competition Official Selection 2020 IDA International Design Awards Bronze- Hotels & Resorts 2020 IDA International Design Awards Bronze- Hotels & Resorts 2020 IDA International Design Awards Bronze- Retail 2020 Architecture Masterprize Honorable Mention Interior Design- Hospitality 2020 Muse Design Awards Gold Interior Design- Hospitality 2020 SCADPROxTNT Snowpiercer- Winning Design Grand Salon 2020 ASID Design Excellence Awards Gold Award Commercial Hospitality 2020 ASID Joel Polsky Academic Achievement Award 2020 ASID Student Portfolio Competition Finalist 2019 IDA International Design Awards Gold- Institutional 2019 IDA International Design Awards Silver- Hotels & Resorts 2019 IDA International Design Awards Bronze- Retail 2019 IDA International Design Awards Honorable Mention 2019 ASID Design Excellence Awards Best in Commercial Design Concept 2019 ASID Design Excellence Awards Best in Commercial Design Rendering 2019 ASID Student Portfolio Competition Finalist 2018 DWR Design Within Reach Champagne Chair Contest Finalist 2018 ASID Design Excellence Awards Best in Residential Design Concept 2018 ASID Design Excellence Awards Best in Commercial Design Group 2018 ASID Student Portfolio Competition Finalist 2017 ASID Design Excellence Awards Best in Commercial Design Concept 2017 ASID Design Excellence Awards Best Hand Drawn Rendering Group