Dolce&Gabbana Boutique

  • Prize
    Winner in Retails Design
  • Company/Firm
    Ateliers Jean Nouvel
  • Designer
    Jean Nouvel
  • Lead Designer(Other)
    Filippo Francescangeli, Chiara Cappi, Yasmina Deek
  • Other Credit
    Michela Pecorado, Clio Zancanella
  • Location
    Seoul, South Korea
  • Project Date

Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externally by the evanescence of its volumes, which redesign the district’s profile.

The interior of the boutique develops on a single large spiral ramp, clad in mosaic Nero Marquina marble, which seamlessly connects the different floors, thus offering a special and unique visiting experience. The visitor is invited to be carried upwards by this vortex to discover the Dolce&Gabbana Collections, which are enhanced, floor by floor, by a captivating lighting system.