When you are at the beach or the park and you want to lay back and relax in the sun or sit up straight and read a book, the Beachbuddy is easily transformed simply by flipping over the frame. From a comfortable relax seat in less then no time to a sun bed! It’s also very easy to carry due to its low weight and extra back straps. Suntan lotion, sunglasses, magazines or any other accessory can safely be stored in a customized bag. A handy elastic strap allows you to easily carry a towel or football. As with all multifunctional products we had to carefully reasearch the ergonomics envolved in using the Beachbuddy as a relax seat, as a sunlouonger or when carrying the product on your back. While doing so the challenge was to design a product that was technically superior, durable, recyclable, looked very appealing and affordable. Finally, we had to spend a lot of time finding the right solutions to make this product user friendly and easy to use. For example, the bag and the elastic strap add quite a bit of functionality to the product and it was vital that that this was very user friendly.
Bio Robin Delaere received his license in product development from the Antwerp institute of Architecture and Design (Belgium) and pursued subsequent design training in California. Shortly after that he received a distinction from the King Boudewijn foundation for his work. He has designed consumer products and furniture for internationally renown companies and authored several patents for his award wining designs. He has managed to win numerous design awards in Germany, Italy, France, Belgium, Japan and the US.
Other prizes Annual design review, ID magazine, distinction, Cadstep (USA, 1998) Spring selection VIZO, Hang On! table (Belgium, 2000) Finalist ISPO, Brani belt (Germany, 2001) Annual design review, ID magazine, best of category, Brani belt (USA, 2002) Sélection de l’Observeur du design, Brani belt (France, 2002) Red Dot Design Award, Brani belt (Germany, 2003) Good Design Award, Brani belt (Japan, 2003) Design For Europe, Vitra design award, Foamzoo (Belgium, 2004) Annual design review, ID magazine, best of category, Foamzoo (USA, 2005) Bizidee 2016, Foamzoo (Belgium, 2016) Good Design Award, The Chicago Athenaeum, Fields (USA, 2019) Spark Design Awards, design distinction, Fields (USA, 2019) A'Design Awards, Silver Award, Fields (Italy, 2020)